In 2014, House of Verse began as an interactive, immersive installation exhibition which I piloted in my third year at De Montfort University, to attempt to make people find poetry more accessible. It evolved instantly after feedback clearly favoured the live performance element and snowballed over the last 4 years into a great big variety platform welcoming all artforms. It’s been one of those rides that I feel like I don’t remember getting on, I didn’t buy a ticket and somehow I’m 4 years in to a self-started creative business rollercoaster and piecing together a giant unknown jigsaw. Brain deep in managing the breadth of ‘departments’ of an entire business flying solo is certainly quite the voyage. Discovering just how many sides there are to one business has been wildly mind-opening. FYI, I’ve got it down to Admin, Liaison, Marketing, Finance, Web, Design, Business and Logistics.
Yes, you may call me Jellyfish Circus.
Managing so many creative souls rustles up a lot of creative and logistical questions. As I experienced working with more and more artists, I learnt that some people require a lot of information whereas others require far less. Preparation takes a lot of time and throughout my 4 years of experience, I have streamlined the information that I distribute to artists and partners to guarantee that they have received what they need to know and feel comfortable when it comes to the event. I have learnt how vital it is for communication lines to be friendly, consistent and reliable. It is very easy to communicate with a few artists; I started with 8 per show. Now I am in touch with up to 50 artists per show so saving time where I can is paramount to fluid coordination.
There was a while where I lived and breathed House of Verse, all thanks to the Crucible Project at The Innovation Centre, DMU, an entrepreneurial programme offered to postgraduates with grassroots business ideas. It was on this programme during an accounting workshop that I met Mahmood Reza, Business Owner of Pro Active Resolutions. I really appreciated receiving support from Mahmood, he is very down-to-earth and encouraging. I had hoped that our business relationship would not end after the Crucible and we kept in touch. After meeting the terrific team at Pro Active Resolutions’ homely office, a three-year sponsorship deal was drawn up and I felt truly blessed.
It felt so empowering to think that such a successful entrepreneur and his colleagues valued my business!
Since then, I have met monthly or bi-monthly with Pro Active Resolutions and they have supported me in countless ways: figuring out strategies, talking through complicated problems, simplifying numbers, keeping me calm when thinking about scary things like finance and tax.
More things Pro Active Resolutions have helped me with:
- Business planning
- Thinking about the future
- Thinking logically and realistically
- Systems and templates
- Valuing my time
- Quoting up jobs
- Managing professional relationships
- My personal and professional development as a Business Manager
Working with Mahmood and his team feels like a second family; they are warm and personable human beings. As well as being supportive of me as a Business Manager, I really feel cared about on a personal level which is above and beyond what I had expected. Mahmood is a patient powerhouse of productivity and excellent at explaining business jargon. Maybe, one day I’ll be a jargonaut like him.